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Tuesday, August 23, 2011

You’re not just reaching an audience; you might be reaching THEIR audience, too

A story in today’s Marketing Daily reminds us just how important a strong online presence is, and that many consumers will “extend” the value of your site by telling others about the research they were able to obtain.  Click here to see the story.

The article is informed by research from Initiative, which suggests that more than a quarter of consumers say it’s become second nature to share information with others when they’re done researching a prospective purchase.

Implications:    Is your website contagious?  Does it provide the kind of assistance and information that compels a customer to tell others about your site, company, product or service?  Have you made it easy to share by email, social media or other means?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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