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Friday, August 19, 2011

The class of 2015: Wired and well branded

One of the more popular stories from Marketing Daily this week provided a glance at today’s freshmen class as they arrive on campus.  The article gives this new generation of college students a lot of credit for the way they’re using social network to build their personal brands.  Click here to see the story.

Implications:    Whether you’re a neighborhood bar and grille where friends can gather, or a home furnishings store that helps folks choose the kind of goods that make entertaining a little more fun… you might be in the business of helping your customers “brand” their lifestyles.

Don’t just think in terms of the brands you sell.  Think of the personal brand your customer would like to build.  I bet you can help them.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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