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Thursday, August 4, 2011

Loss of home equity alters retirement plans for many

An important story in yesterday’s USA Today helps shed light on how retirement aspirations are changing for many people, in response to a loss of equity in their home, as well as other investment issues.  Click here to see the story.

Implications:    I’ll be talking with a home improvement contractor later this morning; that’s just one industry impacted by home values that shifted in response to the housing meltdown of 2006-2009.  There are many others, including some categories that are not, at first glance, directly connected to the real estate market.

Are you ready to serve the new age senior, as they move into their retirement years without quitting work?  How will the retirement needs of Baby Boomers be different than their grandparents’ needs during the same life stage?  What products or services do you offer that might help?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.


  1. Declining home equity is a problem that not only can force would-be retirees to keep working, it can complicate their eventual retirement in a range of ways.

  2. Home equity is the market value of a homeowner's unencumbered interest in their real property. Millions of Americans are using home-equity loans and lines of credit for splurges.