Coupons remain strong in 2011

Today’s Research Brief explains that coupon remain a strong savings tool for consumers, especially where packaged goods are concerned.  Click here to see the story.

Implications:    In print, online, or via SMS or QR Codes captured on mobile device, folks are still looking for ways to manage their family budgets carefully.  Have you considered the tactic to make your product or service an attractive alternative?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.